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We were fulltime marketing-technology-agency-brand people. We, too, were on the receiving end of deadline-budget drama.
We also lived the internal culture and experienced the everyday chaos of marketing life. So we understand
what it means to be asked to do the seemingly impossible (like toasting snow…yes, now you get it).
At Toasted Snow, we have the awesome ability to see through the seemingly impossible and provide completely doable marketing technology strategies and solutions. Together we'll simplify, organize and otherwise make your marketing/business life much, much more productive, and easier. We'll even let you take the credit.
We specialize in helping you find the right technology solution for the specific business challenge you're looking to solve. We'll do the analysis, and help develop the ROI.
We are project management specialists completely focused on creating the project plan and making sure it stays on track. From implementation to user adoption, we're all about deadlines.
Everything we do is focused on the final deliverable. The marketing technology is only useful if it's deployed correctly and there's a work plan. This is where we shine - we're hands on into the technology.
We help identify the right marketing technology for the specific business problem. This isn't about cool features, it's about expanding market opportunities with marketing automation and smart streamlined strategies. We can also help you explain and justify marketing technology to the executive team.
We pride ourselves on explaining and demonstrating marketing technology solutions in the simplest of ways. Our role as seasoned sales engineers make any sales team thrive. We'll focus on the benefits and answer all the objections with reality based answers.
We've been there, we understand marketing operations to the core. We can help evaluate marketing solutions, create change management adoption strategies, and even help you develop implementation plans (and execute them).
We have an extensive network of professionals that we have worked with in the marketing technology, and creative service spaces. We meet regularly with candidates whether they are seeking a move or not, enabling us to react swiftly to market requirements so we can help you fill a job quickly.
We are experts in the elements of effective project management for marketing technology projects. Including: Project planning, document and task management, organized document storage, project cost tracking and independent/collective task management.
We are HubSpot certified with expertise in Customer Relationship Management (CRM). If used correctly, Inbound Marketing can be the most effective affordable way to attract new leads and scale your business. We are passionate about helping companies leverage marketing technology to achieve growth.
Kenny speaks with great credibility, demonstrating deep product and industry knowledge as well as overall professionalism, maturity and trust-worthiness.
Kenny's software product demonstrations are an event to see and experience. He is engaging, passionate, and leads with the benefits for the target audience.
Kenny has the drive and energy of 10 people. Where others spin their wheels, Kenny sets his sights on a goal and achieves it.
Kenny has a very rare skill set. He understands complex technologies as well as the workflow of a broad range of project team members.
Kenny's skill with architecting and deploying innovative technology solutions is only matched by his understanding that 'it's people who use technology' and when solving the challenges, changing hearts & minds is always a critical part of the solution.
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM). Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.
The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
The "media asset management" (MAM) sub-category of digital asset management mainly addresses audio, video and other media content. The more recent concept of enterprise content management (ECM) often deals with solutions which address similar features but in a wider range of industries or applications.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software. Increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing - especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer.
The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline.
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customers awareness rather than invading their awareness through paid advertisements.
The term "inbound marketing" was coined by HubSpot CEO, Brian Halligan, and is synonymous with the concept of Permission Marketing, a 1999 book by Seth Godin.