Meet our team

Kenny Kirsch, Founder
Kenny is the founder of Toasted Snow and the strategic visionary behind all of its products. Drawing on his extensive experience in agency digital print production and publishing, Kenny is constantly looking for (and finding) ways to improve agency efficiency and revenue streams through smarter use of technology.

Kenny has worked with many of the biggest names in advertising, publishing, retail and printing, and has spent many years creating, deploying and leveraging solutions based on Xinet’s software. He has also been Director of Studio Services for two major agencies (Tracy Locke - Omnicom, EuroRSCG - Havas). Kenny began his career in the late 80s at one of New York City’s original Macintosh service bureaus.

fred squeoMatt Olenich, Operations Advisor
Matt has over 20 years of complex IT systems design and implementation experience and currently heads a technology consulting group within Cisco Systems’ network security practice. Matt began his career at Accenture, where he spent over 15 years working with large financial, government and telecom organizations, managing all aspects of his clients' large-scale IT initiatives to ensure their success.


Advisory Board

fred squeoFred Squeo
Fred is the Executive Director of Marketing Operations at Colangelo in Darien Ct where he oversees Digital , Project Management, Production and Technology (both IT and Enterprise Solutions) . Prior to Colangelo Fred was the General Manager of a ground breaking media agnostic studio called N-GEN ( an allied brand of Tracy Locke). Overall Fred drives technology and internal capabilities that maximizes efficiencies and delivers state of the art execution in all forms of media for today’s new agency environment.

tripp mccuneTripp McCune
Tripp McCune is Chief Information Officer of Deutsch Inc, headquartered in New York City. Since 1997, Tripp has been responsible for overseeing the technology infrastructure of both the New York and Los Angeles offices, enabling Deutsch to meet the growing needs of blue-chip clients including Johnson & Johnson, PNC Bank, DIRECTV, Sony PlayStation and Volkswagen.

barry kesselBarry Kessel
As CEO of Washington, D.C.-based RTC Relationship Marketing, Wunderman sibling whose clients include AARP, Abbott Laboratories and Time Warner Cable, Barry is a highly recognized thought leader, speaker and energetic hands-on practitioner of relationship and multi-channel marketing. Barry previously served as chief client development officer for Wunderman, global network and president of its New York office.

vincent leggVincent Legg
Vincent is chief operating officer of Dentsu America, where he runs the administrative, financial, IT, operations, account management and new business initiatives of the NY and L.A. offices. He has 20 years of experience maximizing technology and teamwork to build world-class infrastructures for clients such as Merrill Lynch and IBM. As SVP, Director of Operations at Euro RSCG, Vincent integrated Brann Worldwide into the Euro RSCG network.

john steinertJohn Steinert
Chief CRM Architect at Enfatico, John builds the marketing capabilities, including methods, organizations, processes and infrastructure, that companies need to reach their business goals. With over 20 years of experience in global, ROI-focused marketing, brand-building and customer experience improvement for brands like SAP, Dell, IBM, Amex and Motorola, John has become an expert in improving marketing performance.

The collective wisdom
of Toasted Snow:

Simple is beautiful. Great software is simple, elegant and true to its purpose. It’s filled with thoughtful design touches that anticipate a
user’s next move, not seldom-used features
that only add clutter.

Know your client’s business. We come from agencies. We know how agencies think, act and work. The way we see it, it’s time to change how the industry does business. That’s just what our software does.

Avoid extortion. It’s mind-boggling what some companies charge for business software. It’s
even more mind-boggling that other companies
pay it. Our products start at just $2,500. Our
plans start at just $3,000/month. And our most expensive plans, for unlimited users, cost only $5,000/month.

Customers are everything. Without them, we
don’t have a business. That’s why we listen carefully to every product request and never let
a service issue linger.

IT-Free is better. Nothing against IT guys but our software is designed to provide a seamless experience from the start. Without technological intervention. And with little or no training.